Client

DESIGNATION

Role

UI/UX Designer

Deliverables

  • Logo
  • Style tiles
  • High fidelity screens

Tools

  • Illustrator
  • Photoshop

Overview

Online giving in the U.S. now exceeds $20 billion annually and more donors are embracing online giving, especially those who tend to be younger and make larger gifts than traditional direct mail donors. These donors are shifting to online platforms because of convenience and mobility.

Giving to non-profits is unnecessarily complicated and requires a simpler way to donate.As a class mock project, DESIGNATION presented us with a task to explore the idea of a single platform which would allows non-profit organizations to post their on-going needs. We needed to find out if that will help:

  • Increase donations
  • Increase donor satisfaction
  • Encourage repeat donations

Our goal is to focus on individual donations and find a way to enable users to donate equipment, money, and other resources to organizations based on their posted needs. Our task was to create a platform where donors can connect with non-profit organizations and simplify the donating the process.

Research

In a group of 4, we started our research which consisted of

  • Domain research
  • Competitive analysis
  • Surveys
  • User interviews

What we found:

  • Our user tests indicate that users prefer the website version of fuse over the application. They found the website to have more information.
  • Extra step of having to download app “loses” first time users if they can donate directly on a website
  • If the website were to include monetary donations (our market research did show that people who were more likely to volunteer were also likely to donate)
  • Trust issues would have to be addressed
  • Least confusing way possible
  • Many commented that a website feels more trustworthy compared to the application because they would have to download a separate application. They would rather donate to a website directly.

What we learned from our research

Donors:

  • Difficult to find non-profit organizations and opportunities
  • Are unsure of what non-profits actually need
  • Face unclear and complicated process when donating money to nonprofits
  • They want to know that their money went to a good cause

Non-profits:

  • Small, local non-profits need more visibility to get recognized by donors.
  • Difficult to communicate their mission and cause
  • Difficult to raise funds and find volunteers

Design Principles

  • Transparency - Allow donors to see where their donations go
  • Trustworthy - Must convey sense of trustworthiness especially when handling money
  • Communicative- Less in quantity (no spam emails), but more in quality
  • Convenient- Minimize steps between “encountering” a NP and donating to NP
  • Wholly beneficial- Add benefits that donors will receive and create incentive to donate
  • Socially Inclusive - Inviting to friends and family so that they can join you in doing good

Why FUSE

We started brainstorming a name for our product. We wanted to give the sense of community and togetherness. We thought of “Fuse” as a fusion of the non profit’s and donors. It sounded powerful and that represents when the community comes together it is stronger.

Deliverables

Logo exploration

I wanted to incorporate our name into the logo to show what we think it represents. I wanted to portray fusion of the donors and nonprofits. I had a couple of different ideas, including a gradient of colors and then putting the “u” and “s” together. I starting thinking about adding something that shows the passion we thought Fuse has about doing good for the community and that is when I added the fire. In the final iteration, the fire is white space to look more clean and connected.

Style tiles

Final design style tile

High Fidelity

Final Thoughts

We started this project from scratch and finished in 3 weeks. Working as a team and communication was very important to get all the work done. I enjoyed participating in the UX research because it helped me understand what it takes to create this idea before it comes into visually designing it. After completing this project, we presented our findings to a panel and it was rewarding to put in this hard work, explain our findings and show a completed product.

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